Women at Work Logo

Women at Work Logo

With Fortune 500 companies, branding is an industry unto itself. For everything else, it is still wildly important, although it often falls in line with many of the other equally important tasks of marketing communication. The feeling your business or...
A New Search

A New Search

A couple weeks ago I was scrambling to get page designs together for the lovely people at Wharton. We were still trying to understand the wireframe for the home page when the talk of icons moved front and center. Since the site will be making heavy use of navigation...
A new net for Wharton

A new net for Wharton

Since the beginning of the year I have been working with the team at the Wharton School of Business to to help design and build a networking site for the Alumni. The idea was that the site was to be a cross between LinkedIn and a dating site. Meaning, you were...
Stories from real people make all the difference

Stories from real people make all the difference

I recently worked with the team from BMC Communications in New York to design and produce a site for cancer survivors. Due to the sensitive nature of the material, we wanted to present the core information in the form of stories from the people themselves. While this...

The Wireframe. Restraint Will Set You Free.

I’m settling into a new project with a client. We’re trying to be careful about content strategy and planning before we climb into the design phase. As we set up our diagram to properly organize the information, we’re beginning to wireframe and...
Shuffle and Shake

Shuffle and Shake

The Hoppin’ John Orchestra is a great local band here in Philadelphia. The sound is mostly New Orleans and brass band based with a heavy sample of old jazz transcriptions and some very heady original compositions. They’ve been kind enough to let me hold...